“Christmas Drive” for the children of heroes.
“Christmas Drive” for the children of heroes.
At the end of the year, the Emerald Charitable Foundation, on the initiative of its founder Vyacheslav Murmanov, held a series of festive events for children from military families.
For us, this was not just a New Year’s campaign with gifts—it was our way of saying “thank you” to the families of defenders, veterans, and relatives of those who died, reminding them that they are not alone, supporting them in difficult times, and giving children moments of joy and attention.
A festive program was prepared for the children, featuring contests, interactive games with animators, and a photo zone. Each child received surprises and gifts from the Foundation. There were many sincere emotions and children’s smiles — it is moments like these that inspire us to continue our work.
Teenagers were invited to the world of BMW Motorrad, where they learned more about the brand’s culture, the history of the R18 “Unbreakable” model, and had the opportunity to take part in a stylish photo shoot with BMW motorcycles. There was also a creative workshop where everyone created their own shopping bag and received another one at the end with useful gifts from donors.
The most valuable thing for us was the smiles of the children and the words of gratitude from their parents — this is the greatest reward for us.
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